I was going to write that autumn has arrived, but in reality the heat is still lingering with the maximum temperature still just under 30 degrees, and most people walking outside are wearing short-sleeved T-shirts.
However, the store has a lot of clothes for Fall/Winter 2025 on sale, and most customers who come to the store have already bought jackets and knitwear in anticipation of the upcoming season, and are eagerly waiting for the weather to cool down so they can put on their new clothes and go out.
It's getting a little cooler at night, but in reality I spend most of my time watching movies at home.
I've been passionate about movies for about 10 years, but the only films I've been interested in are foreign films.
However, recently I have felt that I should broaden my interest in my own country's works and art, and I have been broadening my horizons and enjoying watching domestic films.
I've always had a strong desire to go overseas, and I've always loved American and British bands, not just movies, but also music. But one thing that was born here in Japan that I've always loved is clothing.
(Of course, "Western clothing" was made in the West, so strictly speaking, it would be more accurate to say "Western clothing made in Japan.")
On September 6th, the ORIMI Spring/Summer 2026 runway show "ELSEWHERE" was held at the Hikarie Hall on the 9th floor of Shibuya Hikarie.
This was the brand's second time presenting a collection in show format, and I definitely felt the pride in Japanese clothing.
The brand was also featured as the finale on the last day of the six-day Rakuten Fashion Week, demonstrating the high level of attention it is receiving.
The title "ELSEWHERE" means "somewhere other than here. Or an extraordinary place that is connected to the everyday." It reflects the unstable feelings of isolation and oppression that exist in the hustle and bustle of the city.
The shirts with wires attached to them moved as if they were rebelling against the body of each wearer, offering a glimpse of a yearning for freedom and breaking away from the constraints, while the tailored jackets made from high-quality wool had twisted button fronts, suggesting that each person can interpret the discomfort or imperfection as the correct answer.
All styling for this collection was handled by Leung Pak Ting, an old friend of Orimi's who is now based in Stockholm. With fashion and music as their common language, the collection is a reflection of Orimi's own familiarity, real daily life and emotions.
(I think the fact that there were 27 models this time around is also a strong reflection of the musical background.)
Born in Tokyo, a city at the forefront of the fashion scene, ORIMI's approach incorporates the chaotic rationality that troubles modern people in their clothing, and it truly makes you feel like they might be a salvation that speaks for our emotions.
On the day, many industry professionals and influencers came to the venue, and all of Elephant's customers attended wearing ORIMI.
Many familiar faces from our Osaka store came to the event, and even though they had come from far away, their expressions showed no signs of fatigue and their anticipation for the show, which made me happy.
It has already been featured in many media outlets, so I think most people have already seen it, but the entire show is available on YouTube, so I hope you will enjoy watching it along with the music and movements.
In fact, after the show, the number of customers who visit the store and say, "I came to see ORIMI" has increased significantly, and the brand is becoming even more popular.
It will be some time before the clothes shown at the show hit the shelves in stores, so I would like to introduce the ORIMI 2025 Autumn/Winter collection, which arrived the other day.
This season, titled "Puzzle/Uniform," was born from the deconstruction, reinterpretation, and reconstruction of the very "structure" of clothing, and many pieces were presented that took the "uniform" as their model and questioned the nature of clothing and its relationship to the body.
UNIFORMA PEA COAT
A minimalist, short-length pea coat with no unnecessary details.
This piece embodies this season's theme of "Uniform," and the use of walnut buttons made from the same fabric gives it an elegant finish that is typical of ORIMI.
As a result, the pattern making is outstanding and the style and appearance when worn are undeniably stylish.
The large collar provides excellent protection for the neck when turned up in the cold winter, giving the jacket a masculine look.
It also pairs well with ORIMI's popular OVERLAP BUGGY DENIM PANTS, creating a look that highlights the best of both.
Of course, it's also good to pair it with slim trousers to create a strong cultural feel.
Thinking back, I feel like not many kids wore short coats last year, so I hope they'll choose it as their main outerwear this year and use it in a variety of styles.
DESTROY HOODIE
As the name suggests, this is a zip hoodie with slightly destroyed fabric.
This item is extremely popular in stores, and the pattern is taken from a vintage hoodie that Orimi actually wears in her everyday life, with tabs added to the top of the pockets to adjust the size.
The texture of the washed cotton and the twisted front zipper that has been resized create a design that makes it an item that creates a unique look just by putting it on.
In ORIMI's previous season, there were T-shirts that were torn to shreds, giving a sense of the punk spirit of making a statement through ``destruction.''
NIGHT LIFE TROUSERS
Finally, a new model has been created for the brand's very popular slacks.
Compared to the PERFECT SLACKS, which are also available this season, the hem is wider and the silhouette is closer to bell bottoms.
As a result, a large amount of fabric accumulates in the shoes, clearly demonstrating the "discomfort" that ORIMI strives to create.
The velvet fabric, which combines luster and depth, gives off a very modern vibe and allows for styling that sets it apart from regular wool slacks.
Another fabric, FLOCKY WOOL , features an original flower pattern designed by Orimi himself and is a very eye-catching item in this season's LOOK.
Velvet and flocked. Both will play a part in creating a seemingly simple yet profound coordination that involves "playing with pants."
As mentioned earlier, ORIMI is undoubtedly gaining more attention in the modern fashion scene, and its unique worldview will likely create an even larger cult following.
I've been a fan of the brand since it was first launched, and I can't wait to see what the future holds.
Come to ORIMI to find clothes that will move your heart and resonate with you.
Mikio Fukuhara
