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JUNTAE KIM, who became a semi-finalist of the 2023 LVMH PRIZE and attracted attention.
Enlightening that true beauty is not tighten- ing the body, But loosening it. Juntae Kim is a contemporary brand focusing on reinterpreting the incompatibility between the silhouette of historical women's costumes and the shape and of modern type of men's clothing in order to introduce a new gender fluid type of clothing ultimately.
It bringing out a perfect juxtaposition of traditional crafts techniques and modern techniques with sustainable materials on it.
