Founded in 1986, HELMUT LANG is known as a pioneer of minimalism. It is one of the most influential brands in the fashion world.

“I feel like the world needs Helmut Lang again,” Peter Do says.

Starting with the Spring/Summer 2023 collection, Peter Do will be appointed as creative director.

In his debut Spring/Summer 2024 Collection, Peter Do introduced a new system of dressing. The core silhouettes will evolve season after season, never sacrificing fit. They are the foundation for those constantly in motion. There's freedom and fluidity in the clothes, and fashion's divisions-menswear vs. womenswear, formal vs. informal, tailored vs. casual-cease to exist. There's only
adaptability, utility, protection. There's no "right" or "wrong" way to wear something.

Our ever-changing lives call for clothes that can evolve with us. They call for a "system of dressing".

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