2024/10/10
The brand's first runway show was held at a location in Tokyo for the ORIMI 2025 Spring/Summer collection.
A large number of visitors gathered at the venue in a chaotic and tense atmosphere, and 25 models were paraded around, creating an unprecedented sense of tension.
I was very happy that several customers who frequent our Osaka store came to check it out, and what's more, I was impressed by the good vibes they showed in making the journey despite the long distance.
(Some people even came by night bus.)
Those who were unable to attend the venue have likely already checked it out in the media, but if you haven't seen it yet, be sure to check it out at the link below.
ORIMI 2025 S/S COLLECTION
The theme of this collection is "DISARM"
A word that means "disarmament" in Japanese.
Orimi says he chose the words that somehow felt right to him.
The colors were kept to a minimum, exuding the dark attitude of Tokyo, making for a show that drew in all who watched.
The industrial show music used in the show, which has a cold, city-like feel mixed with the sound of breathing and has a minimal number of sounds, was produced specifically for the show by Orimi, who conveyed the mood of this season to MARS89 , who also DJed at the NAMACHEKO × THE ELEPHANT party held in May.
The sound source clung to the movements of the models dressed in chaotic clothes, further enhancing the world view depicted by Orimi.
Orimi was also pleased with the finished song as it matched well with the clothes.
This time, Orimi-san has kindly provided us with a link to the audio, so we will share it with you all.
(Listen with headphones and look back at photos from the show to soak in the afterglow.)
The model is also fitted with a headpiece created by Mikio Aizawa, which further exudes the stress and unsettling feelings of urban Tokyo.
(Also, rather than me writing about ORIMI's clothes here, I would like to tell you about them at the exhibition.)
I'm going to digress a little bit here, but why I work at Elephant and why I'm so committed to the classic medium of blogging.
In fact, it's all because the ORIMI brand exists in the world.
About four years ago, I was working as a buyer at a select shop, and at that time I fell in love with ORIMI's first collection at first sight and made an appointment with Orimi-san, and that's how it all began.
At that store, I thought about how I could make ORIMI known to as many people as possible, and after much thought, I came to the conclusion that I should "write a blog."
Even after I left the club, he continued to contact me privately and take me out for drinks, and he also helped out with THE ELEPHANT's first pop-up in Osaka.
Then the idea of opening a store in Osaka came up and they chose me to be the store manager.
I'm often asked, "What kind of person is Orimi-san?" So I'll tell you my own description of Orimi-san. He's a very rock person in his private life as well, to the extent that we have similar tastes in music, as well as clothes, and when we're out drinking we tend to talk more about music than clothes.
(If I write too much, I think Orimi-san who reads this blog will feel embarrassed, so I'll keep it to a minimum.)
Even now, I am telling everyone about ORIMI, but I have been an ORIMI fan since the first season, and more than anything, I am extremely honored to have been involved in the brand's first show.
Items from the ORIMI AW24 collection are now available in stores.
ORIMI
The designer, Kenta Orimi, started his career as a vintage buyer at the age of 18.
He has experience in launching, managing, product planning and buying for two apparel stores in Tokyo.
At ORIMI, he utilizes his over 10 years of experience in the apparel industry to develop luxurious basic wear for outsiders under the concept of ``Superfine garment for all the outsiders.''
A new brand launched at the end of 2020.
The AW24 collection, currently available in stores, is a season that reflects the chaotic atmosphere of Tokyo in the clothes.
In fact, this collection is like a sister collection to Runway SS25, and the image of Runway came to mind while he was photographing the AW24 looks and creating the clothes.
This season, which has seen such a boom, has a large lineup, so I would like to narrow it down to just a few items to introduce this time.
NAPOLEON JACKET
This piece is a unique interpretation of the classic Napoleon jacket by ORIMI.
A vest is attached to the front, creating an outstanding detail.
This vest is removable, allowing for stylish styling, but it also has buttons on the back of the jacket, so you can tuck it in like a three-piece suit for a more classic approach.
It can be worn in three ways, so we hope you will wear it however you like.
There are two fabric patterns, BLACK and LAME STRIPE, and the one we are introducing this time is the LAME STRIPE fabric.
When I heard from Orimi that he was going to create a classical jacket this time, I was the one who presumptuously asked him to use this fabric, so this is a very meaningful experience for me.
The stripes of the glitter are not too bold, so it gives a more mature look when worn. It's a jacket that makes you stand up straight.
(If I were to have my coming of age ceremony, I'd want to wear this jacket.)
BLANKET HOODIE
Those who have known the brand for a long time will know that ORIMI's knitwear is extremely unique and cute, and there are many items that you will want to put on every season.
Orimi herself says that this knitted hoodie is an item she really likes.
Available in two colors: BLACK and BROWN. (This time it's BLACK.)
However, even though it is black, the emerald green fur color gives it a dark and chaotic impression.
Glitter thread has also been added, and long-pile yarn has been used overall to give it a soft impression, and above all, the loose feel of a knit hoodie makes it incredibly cute.
The size is also loose, so you can wear it comfortably when going out.
OVERLAP BAGGY DENIM PANTS
Baggy denim attracted a lot of attention on the runway this time.
Needless to say, it is not a simple baggy denim, but is made with an irregular pattern, as the product name suggests, OVERLAP .
As you can see from the photo, the pattern is surprisingly oversized.
The denim is completed by wrapping it around the front, and its unique silhouette makes a great accent for any outfit, and is sure to get you turning heads in the street.
The faded black color is subdued and can be paired with any top or shoes.
It may be difficult to put them on at first glance, so please let us explain in store. It's easy once you get used to it though.
(On the runway. The model is Zana, a staff member at the Tokyo store. I like her looks and she has a rare rock feel to her presence and face.)
ORIMI is extremely popular among many customers at Elephant, both at our Tokyo and Osaka stores.
This may be natural as it is a brand created by Orimi-san, who created Elephant, but I am sure it will continue to be a special brand not only to me, but to everyone.
To be honest, when I started this THE ELEPHANT BLOG I had decided that I would always write about ORIMI after seeing the show, so I'm happy I can finally put it into words.
We will also be holding an ORIMI exhibition at the end of this month, so please look forward to it.
Now that the temperature has dropped and you're still enjoying the afterglow of the show , please come and choose some ORIMI clothes. All of our staff love ORIMI.
Miki Fukuhara
