WILLIAM PALMER

William Palmer launched his eponymous label in 2025 following his graduation from Central Saint Martins, where he was awarded the L’Oréal Prize. This collection marks the brand’s first season.

Rooted in a distinctly British sensibility, the brand combines clean silhouettes with a subtle sense of humour. Drawing inspiration from everyday suburban life, 90s to early-2000s menswear, and a spirit of mischief, Palmer reinterprets familiar forms through slight exaggerations and unexpected twists.

Sharp tailoring, strong fabric choices, and metal logo hardware ground the playful elements in a serious approach to menswear construction.

William Palmer embraces vulnerability, chaos, and joy, proposing a distinctly British wardrobe that knows when to behave — and when not to.