It's been a while.
It's been a while since my last article. Just under a month.
I've been busy this month, which sounds like an excuse, but it has actually been hectic, and I even went to Tokyo to buy SS25 items.
However, this month marks the first anniversary of the opening of THE ELEPHANT OSAKA.
7/19.
In addition to launching two new brands, we rented a beer server and held a party with more upbeat music than usual and at a louder volume.
Many customers and friends came on the day, and although I felt bad that I wasn't able to talk to everyone thoroughly, I was really happy that we were able to toast with beer.
Thank you again to everyone who came.
I also wrote about this on my personal Instagram, but it was a day that made me realize that this is a shop that is truly loved by many people.
We were given champagne to celebrate and, needless to say, we got drunk and were rowdy. (My memory of the latter part is hazy, so I heard about it later.)
That's how powerful the party was.
As mentioned above, two new brands were launched at the party.
One of them is TSTS .
TSTS
The new brand, launched in earnest in the fall/winter 2023 season by designer Takuya Sasaki, who graduated from the Royal Academy of Fine Arts in Antwerp, and pattern maker Yurie Izashi, has its official name, TAKUYA SASAKI TEST SAMPLES.
The “TEST SAMPLES” in the brand name comes from the “Experimental Test Sample” products that were developed and tested on a trial basis before being officially issued to soldiers, and represents TSTS' pioneering attitude towards creating clothing.
The brand's concept is "duality" and it develops collections that are humorous and socially critical, weaving a surreal atmosphere into the everyday life of Tokyo. While incorporating serious messages about social issues, the brand is committed to creating catchy designs that evoke the "joy of dressing up."
Designer Sasaki will also be present on the day of the party, allowing visitors to hear his voice directly and experience TSTS' items firsthand.
Another brand is CAMPERLAB
I will introduce CAMPERLAB in more detail next time.
This time, as the title suggests, TSTS
My first impression when I saw TSTS clothes was that they were interesting because they were all clothes I had never come across before. And also, they were simply catchy and adorable.
Sasaki graduated from the prestigious Royal Academy of Fine Arts in Antwerp, Belgium in 2016.
He released his graduation collection "SAMPLES" at that time and has now re-expressed it through the brand TSTS.
The clothes, created under the theme of "SAMPLES," or the duality of human nature, include a long-sleeved T-shirt and sweatpants with different colors on the front and back so that they can be worn either way, as well as a long dress cut-and-sew top, something that has not been seen much in men's clothing.
There are two types of long shirts with interchangeable collars and striped socks, many of which are already sold out.
The wide variety of punchy items have already captivated many customers at Elephant.
GFGS DOUBLE SIDED STRIPED SHIRT 2
Speaking of items that are getting a lot of attention this season, this one stands out as it can be worn with or without a front or back.
The length and width are loose, making it a comfortable fit for anyone, and I think the catchy color scheme is the reason for its popularity.
The other colors are pink x pink (although the tones are different) + red x white.
At the Osaka store, this pop color scheme is actually more popular.
TSTS GFGS STRIPED LONG SHIRT
The previous
I also appreciate the fact that it has pockets on the sides.
The dresses proposed for men are very Elephant-like and we hope you will wear them cutely.
This is an item that is easy to incorporate for those who like layering.
The striped fabric is custom made by a factory called GFGS, and the two models introduced earlier come with a double name tag.
TSTS COMEDY MICROPHONE LONG SHIRT
This is a cotton broadcloth shirt, but as you can see, it is not a plain item.
Like the previous dress, this one reaches below the knee and features a bold print of the 38 microphone, which is a reference to comedy, one of this season's themes, making it an item with great impact.
The pattern on the back is long, making it also worth layering.
The refreshing pale sax blue color is perfect for this season.
All TSTS items are dated as shown above, indicating the date the garment was completed.
Fashion lovers will love these subtle details.
TSTS 1 AND 2 T-SHIRT
At this time of year, many people are probably looking for T-shirts.
TSTS's T-shirts are very catchy, with their printed color schemes and duality of angels and devils.
The size is roomy and easy to wear.
There are still a few items we haven't been able to introduce yet, so please come and see them in store.
This can be said for any brand, but it's best to try it on so you can experience how good it is, and above all, I think TSTS is a brand that makes you smile and have fun just by wearing it.
The temperature is still rising and the hot summer will continue, so please make sure to take care of your health.
The store is getting busy with the Autumn Winter, but we'll keep the air conditioner on full blast as we wait for you.
Miki Fukuhara
